Rekindl · blog
Writing on the follow-up that
actually recovers the leads you paid for.
Notes from the Rekindl campaigns we run for home-service contractors — what a missed call costs in your vertical, what a 2-minute text-back turns it into, and how the monthly service keeps the recovered jobs showing up in your calendar.
Latest
3 posts in.
Concrete dollars, real numbers, no soft language. Read top to bottom or jump to the post that fits your trade.
4 min read
Missed-call text-back for contractors: what one unanswered call actually costs
A typical roofer or HVAC shop misses 20–30% of inbound calls, ~85% of voicemail callers won’t call back, and a 30-second text-back inside five minutes recovers a measurable share. Here is the four-touch script and the timing behind it.
- Roofers
- HVAC
- Dentists
- Med spas
4 min read
How to recover dead estimates — and why 60–90% of them still close.
A dead estimate isn't a lost lead — 73% of homeowners say the project is real, just postponed. Here's the 4.3-month decision window, the green/red flags that tell you which to chase, and a 14/30/60-day SMS cadence.
- Roofers
- HVAC
- Dentists
- Med spas
5 min read
How to revive old CRM leads — and why 5–15% of them still close.
Aged CRM lists convert at 5–15% when the message lands. Here is the recency-versus-warmth tradeoff, the simple "most recent → highest value → explicit interest" prioritization rule, and three outreach angles with sample copy for each.
- Roofers
- HVAC
- Dentists
- Med spas
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